Book Review – Tashi Chenzom

Have you ever come across moments where an inner voice tells you something different from what you are doing and later regretting ignoring that voice? If you are seeking to learn to educate your unconscious mind into making better decisions, Blink is your guide. Blink is written by Malcolm Gladwell. He is also the author of the most notable book The Tipping Point that captivated the attention of many readers globally. His works are based on research, real-life experimentations and most importantly, relatable in our life.

Blink is a journey taking you through experiences of diverse people whose decisions were influenced by the unconscious thinking or their intuitive feeling. Malcolm lets us know how people from different professions including artists, marriage analysts, food taster, police officers, war strategists, army, musicians, autism experts, and professors educate their unconscious mind. He introduces a few tools used by experts to educate our unconscious minds such as snap judgment and thin-slicing. It is of great significance that we know to balance the intuitive feeling with our conscious mind and avoid overloading with information. Towards the end, Malcolm reminds us and warns us how decisions made with and without our unconscious mind can bring both blessings and disaster.

Malcolm successfully accomplishes the three goals he set out to accomplished in Blink. I liked how he uses experimental findings to support his understanding and findings. I admired how he connects the experiences and experimental data to produce concrete information and avoided misleading the readers. Blink is the result of his thoughtful research and passion in making it realistic and applicable. Although each component of his anecdotes conveys powerful messages, I felt that he could have used his experiences as well to support his beliefs and understanding. I also liked how he elaborated on the close relationship between facial expressions and mind-reading, however, I struggled to follow due to the heavy usage of scientific names of the muscles involved in facial expressions. I felt that a glossary or pictures would be more effective in enhancing the message the author is trying to convey. For instance, a picture of facial muscles to comparing with pictures of different facial expressions would have simplified the content.

I certainly recommend this book to the readers who have developed a habit of making impulsive decisions and ignore the intuitive feeling. This book will guide you to educate your unconscious mind in making conscious decisions and help you understand the close relationship among first impressions, snap judgment, facial expressions and mind-reading that greatly affect your decision-making skills. It helped me to gradually ingrain in me the attributes of reflective and strategic thinker, and I believe it is worth investing your time.

October 9th, 2019 by